In this conversation, Christine Kuhn discuss the integration of sustainability into product management, particularly at Kleinanzeigen.
Christine shares her journey into sustainability, emphasizing the importance of authenticity and a holistic approach that balances ecological, economic, and social factors.
She explores practical strategies for product managers to raise awareness, shift consumer mindsets, and measure success in sustainability initiatives.
The discussion highlights the challenges and misconceptions surrounding sustainability, as well as actionable steps for individuals and organizations to adopt a sustainability mindset.
You can also watch it on YouTube, or Listen on Spotify.
TAKEAWAYS
Sustainability consists of ecological, economic, and social pillars.
Authenticity is crucial to avoid greenwashing.
Shifting consumer behavior towards secondhand products is essential.
Sustainability should be integrated into company culture.
Measuring CO2 footprint helps track sustainability efforts.
Educating users about sustainability can influence their choices.
Testing initiatives can provide data to support sustainability efforts.
Balancing short-term and long-term goals is a challenge.
Technology choices can impact sustainability outcomes.
Sustainability can enhance the long-term value of products.
SOUND BITES
"Sustainability is definitely more than a trend."
"We try to make secondhand your first choice."
"It's about prolonging a product's life.
CHAPTERS
00:00 Intro to show
00:26 Intro to Guest
01:40 Christine's Journey into Sustainability
04:19 Kleinanzeigen's Core Values and Sustainability
07:01 Authenticity in Sustainability Practices
08:46 Integrating Sustainability into Daily Product Management
12:24 Shifting Consumer Behavior Towards Sustainability
15:57 Leveraging Community for Sustainable Practices
18:35 Measuring Success in Sustainability Initiatives
21:54 Making Sustainability Tangible and Measurable
25:14 Segmenting and personalising the experience
27:17 Understanding Sustainability and Misconceptions
30:27 Shifting Perceptions on Secondhand Goods
34:35 Hard things when integrating sustainability
37:08 Challenges in Product Management and Sustainability
39:57 Integrating Sustainability into Company Culture
43:52 Technology Choices and Sustainability
45:50 Principles for Successful Sustainability Conversations
50:03 Balancing Business and Sustainability Focus
53:04 Creating Better Products through Sustainability
55:10 Connect with Christine
55:56 A question to our listeners
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Christine Kuhn (Guest on the show)
Sabrina Mach (Host of the show)
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