Creating Better Products
Creating Better Products
003 - Making Research Insights Actionable - with Lara von Massow
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003 - Making Research Insights Actionable - with Lara von Massow

We discuss Insights and Opportunity Trees, a visualization method to make sense of research findings, connect them to business goals and get C-Level attention.

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Watch on YouTube. Listen on Spotify.

CHAPTERS

00:53 Introduction to Guest
01:57 About to the Method
06:17 When to use the Method
09:46 Applied Example: Developer Experience
18:31 Lesson Learned: Writing Things Down
23:07 Lesson Learned: Navigating Silos
26:34 Lesson Learned: Convincing Stakeholders
28:57 Lesson Learned: Misconceptions
31:27 Impact: The Positive Effect
33:42 Practical Takeaways: First Steps and Key Principles
37:38 Better Products Through Actionable Research Insights
38:40 Lara’s Reading / Listening Recommendation
40:55 A Question to Our Listeners

TOPICS / KEYWORDS

Developer Experience. Getting C-level Attention. Connecting Insights to Business Value. Convincing Stakeholders. Shaping a Mindset. Getting Buy-In. Stakeholder Management. Visualizing Insights. Navigating Silos. Writing Things Down. Value Articulation.

CONNECT WITH US

Lara’s Reading / Listening Recommendation

Visualisation of the Method

Visualisation by Lara von Massow

A Question to Our Listeners

What is your experience with the synthesis of user research? How do you connect it to the business goals and the value that it creates for users? Which methods do you use? And what are your successes and setbacks along the way? 

Please share your experience in the comments or reach out directly to me. I would love to hear from you and maybe have you as a guest on this show soon.

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