Creating Better Products
Creating Better Products
005 — Applying Product Thinking to Data Projects — With Ammara Gafoor
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Current time: 0:00 / Total time: -40:51
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005 — Applying Product Thinking to Data Projects — With Ammara Gafoor

The business value expert Ammara Gafoor shares her experience of bringing product thinking to data projects in traditional organisations.

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CHAPTERS

00:00 Intro to Show
00:30 Intro to Guest and Topic
01:38 Getting into Data and Product Thinking
06:29 Applying Product Thinking to Data
10:00 Challenges in Traditional Data Organisations
11:04 Introducing Cross-Functional Teams
15:14 Showing Success and Gaining Buy-In
17:51 Regulated vs Unregulated Industries
19:24 Using Shadow Teams to Start the Transformation
22:06 Gaining Adoption of Product Thinking in Organisations
23:34 Pitfalls of Maturity Assessments
25:50 It's not a one Size Fits all Approach
28:43 Humanising Data Strategy
31:41 Practical Takeaways
33:33 Why Product Thinking Helps Create Better Data Products
36:01 Principles for Success
38:03 Ammara's Content Recommendation
40:13 A Question for you

TAKEAWAYS

  • Product thinking can be applied to data projects in traditional organizations to improve outcomes

  • Understanding the user journey and identifying decision points can help prioritize and design data products

  • Building trust and effective communication are key to successful implementation of product thinking in the data space

  • Data quality is crucial for effective data products and should be considered throughout the process

  • Applying product thinking to data projects requires a shift in mindset and collaboration across teams


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KEYWORDS

product thinking, data, data products, traditional organisations, projects, products, value, user journey, decision points, trust, data quality, product development, data strategy, business requirements, user needs, jobs to be done


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