In this conversation, the Design Researcher Raffaella Roviglioni discusses the critical role of user research in de-risking product development.
Raffaella shares her journey FROM focusing solely on user research activities TO understanding its strategic importance in product decision-making.
She explores various methods of identifying opportunities for innovation, the importance of continuous research, and the need for triangulating data from multiple sources.
Raffaella emphasizes the significance of understanding customer mental models and the necessity of mapping assumptions to inform better product decisions.
The conversation also touches on handling objections, lessons learned from research experiences, and practical steps for organizations to enhance their research practices.
You can also watch it on YouTube, or Listen on Spotify / Apple Podcasts.
TAKEAWAYS
User research is essential for informed product decisions.
Continuous research helps adapt to changing customer needs.
Triangulating data from various sources provides a holistic view.
Mapping assumptions can significantly reduce risks in product development.
Flexibility and creativity are crucial in research processes.
Involving stakeholders in research fosters ownership of findings.
Understanding customer mental models is key to successful product design.
Research should be an ongoing effort throughout the product lifecycle.
Effective communication can help address objections to research findings.
Investing in tailored research enhances competitive advantage.
SOUNDBITES
"Research can reduce risk in product development."
"User research is not a one-time activity."
"Triangulation of data is crucial."
CHAPTERS
00:00 Intro to Show
00:29 Intro to the Guest
01:44 Shifting Focus From Research Activities to Creating Impact
04:17 De-Risking Product Development with User Research
07:39 Qualifying Ideas and Prioritizing Features
13:31 Triangulation of Data for a Holistic Understanding
22:07 How User Research De-Risks Products
24:24 Why Best Practice Reports are not Enough
32:57 When to De-Risk: From Idea identification to Post-Launch
38:42 Misconception: Research is easy.
38:42 Misconception: Sampling Doesn't Matter
43:41 Lesson Learned: Being Flexible and Creative in Research
46:30 Lesson Learned: Involving Stakeholders in the Research Process
52:52 Practical Takeaways for Aspiring User Researchers
58:49 Practical Takeaways for Advanced Researchers
58:49 Practical Takeaways for Business Leaders
01:01:29 Success Principle: Adaptability as a Principle in Research
01:02:27 Success Principle: Creativity in tackling challenges
01:04:08 Success Principle: Rigor in Ensuring Research Quality
01:05:04 Addressing Objections through Explanation and Rationale
01:10:34 Creating Better Product by Investing the Best Product Ideas
01:13:07 Raffaella's Content Recommendation
01:14:38 Connect with Raffaella
01:15:04 A Question to our Listeners
CONNECT WITH US
Raffaella Roviglioni (Guest on the show)
Sabrina Mach (Host)
KEYWORDS
innovation, de-risking, product, product development, software delivery, UX research, user research, design research, qualitative research, product strategy, customer insights, digital transformation, research methods, product management, data strategy, hypotheses validation, qualifying ideas, prioritizing ideas, continuous discovery, risk reduction
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