The product leader Andrea Bandera explains that this is the case because...
"If we don't deep dive on the ecosystem that actually generates the product - this is the company, how the decisions are taken, how priorities are defined, what's the flow of the money in the company - We are not really able to succeed in modernizing products.
Often when we talk about modernization, there is an implicit ASSUMPTION that we are just talking about adopting better TECHNOLOGY, more modern technology stack, maybe a more modern architectural patterns and approaches, maybe a more modern user experience for users. BUT these are just aspects of the product.
If we do not understand and change what creates the product, so the organization around the product, it's very unlikely that you succeed in modernizing the product because the old behaviors, the behaviors that brought the product in the current state, with this gap that you want to fill through modernization, will keep winning on any ambition of doing something more modern.”
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Find out more about HOW Andrea helps companies modernise their products and their organisation. Andrea shares lessons learned and practical tips that you can apply tomorrow.
